The N.F.L. leaned into optimizing its 2023 schedule for TV (and streaming), turning to high-powered computers rather than football tradition to create matchups.
Sept. 7, 2023, 3:00 a.m. ET
The announcement of the N.F.L.’s opening matchup is meant to be a curtain raiser for the regular season. But when this year’s season opener was announced in May, the participants were the ones who raised their eyebrows.